26 Mar 2021

Team Lead, Brands & Marketing by Nsano

Accra

Job Description

Job Purpose

The Team lead of Brands & Marketing oversees the operations of all marketing and branding activities.

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Duties & Responsibilities

Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).
Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
Conducts pricing research and analysis to ensure competitive product and service pricing.
Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
Analyzes and evaluates financial aspects of product development.
Collaborates in the development of new products.
Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
Collaborates, participates in, and coordinates promotional activities or trade shows.
Performs other duties as assigned.

Qualifications

Bachelor’s Degree in Marketing, Business Administration, Communications or related field (MBA preferred)
3+ years in marketing and promotion
Familiarity with online content marketing and social media development strategies
Team player who is energized, eager and ready to roll-up their sleeves and do some pretty amazing innovation work.
Strong analytical skills, capable of setting an agenda and soliciting alignment
Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
Demonstrated ability to develop and cultivate relationships
Ability to effectively collaborate, communicate, influence and motivate others in a highly collaborative matrix environment
Creative thinking and problem-solving skills
Excellent written and oral communication skills

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Closing Date : 17 April. 2021