8 Jan 2020

Full-TimeSenior Manager Brands & Communications at MTNGhana

MTNGhana – Posted by Jobdirecta Ghana Accra

Job Description

Division: Marketing
Department: Brands & Communications
Location: Accra
Position: Senior Manager Brands & Communications
Level: MTN Level 3H
Reports to: Chief Marketing Officer

Job Summary:

• Responsible for contributing to the overall MTN Brand performance through superior brand positioning, an integrated TTL brand communications, a TTL engaging digital media and event sponsorship strategies.

Job Role

• Lead the execution of MTN Ghana marketing strategy which includes input into the MTN Ghana business plan and the execution of the strategies there off, including the following:
• Brand positioning (ATL, Print, OOH, digital & Customer Connection touch points)
• Brand communication across all relevant media channels including Digital/social media
• Media Profiling and Intelligence (Customer/Consumer & Products)
• Alignment to Mission, Vision and Strategic themes
• Developing and Implementing a 360 Communications plan to impact Brand awareness and recognition for the Business across all its portfolios Consumer, Mobile Financial Services (MFS), Enterprise and Digital.
• Develop relationship with key media to ensure growth in coverage both online and offline.
• Communicate the Brand to internal customers and stakeholders alike ensuring MTN compliance standards
• Provide accurate, timely and actionable research/analysis on: Advertising media landscape, Media Inflation, social media trends, Brand Tracking Reports etc.
• Lead through end to end project management the delivery of MTN Ghana’s events, sponsorships, media concepts etc. to ensure a return on investments both financially and to the brand.
• Build a clear and coherent Customer and Competitor Knowledge insights for decision making across the entire customer touch points.
• Advice on reporting systems and reports to be incorporated into business and update the leadership on customer and competitor reports for decision making.
• Liaise with Customer Relations division in addressing digital channel/social media engagement with the brand and Customers
• Provide of ongoing and ad hoc reports on key Customer Experience elements of the business.

Context:

• Dynamic and highly competitive telecommunication & ICT industry
• Highly regulated environment
• Performance driven environment
• Customer base intelligence required for customer management
• Market and Segment insights key to deliver a differentiated Brand positioning and offering
• Active external stakeholder engagement with regards to Brand Communication

Qualification Required & Experience

• Bachelor’s Degree in Business and other related qualifications
• Post Graduate degree (Marketing and Brand Communications preferably) is an added advantage

Experience:

• 8 years multi-faceted marketing experience with corporate / multinational organizations
• A minimum of 5 Years at Managerial Level with exposure to Brands & Communication management
• Experience in brand positioning aligned to market and market trends

Professional/Technical competencies:

• Communication & Messaging
• Appreciation of the telecommunications ecosystem
• Project management
• Research and Statistical analysis and interpretation
• Brand management
• Business risk management (Marketing, branding, reputation)
• Knowledge of issue management strategies and crisis communication
• Media relations management
• Quality assurance
• Strategic agility

Location: Accra

Closing Date: 10 January, 2020

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How to Apply

nterested and qualified applicants should send their Curriculum Vitae to:mtnghanarecruitment@mtn.comKindly indicate the Position (exact role you are applying for) in the email subject and note that only shortlisted applicants will be contacted.

Job Categories: Jobs in Accra and Sales and Marketing Jobs in Ghana. Job Types: Full-Time. Job Tags: mtN recruitment in Ghana 2020. Salaries: Competitive. Prominent words: brand communication, brand communications, brand positioning, brands communications, business, communication, communications, customer, customer and competitor, experience, location accra, management, marketing, media, mtn, mtn ghana, positioning, project management, reports, and touch points.

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